MARCH 2nd - 3rd, 2007

Organizer: BEAUTY EXPO s.r.o.

P R E S S    R E L E A S E

The spring cosmetic trade fair taking place on Vystaviste Prague has this year presented itself under a new name reflecting the current trends in cosmetic and body care branch WORLD OF BEAUTY & SPA. The strong appeal of the theme was confirmed by 223 direct exhibitors representing about 300 reputable brand-names as well as more then 20,000 visitors.  Noticable was not only the quantitative increase of these target groups, but
above all the trend of the rising quality of the products offered and their presentation.

This development reflection was remarkable especially on the stands representing the prominent brand-names from the following branches:  professional cosmetics, nail care,
feet care, hairdressing and hair styling, solaria and wellness. The following companies or
brand-marks have introduced their most attractive offers as well as the most recent trends: 
BES, Kleral System, Arabesque, MaluWilz, Biodroga, Artdeco, Payot, Jean Klébert, RVB, Bioline-Jato, Alissa Beauté, Gestil Care, Lady Lya, Fremach servis, Asklepion, Medicom, Medila, Medilas, Laboratoires Renophase, Reviderm, Beauty Tec, Sothys Paris, Mary Cohr, Alfa Well, GERnétic, Janssen Cosmeceutical, Klapp, Phyto-Balance, Dr. Spiller, Lacote-Guam, Sofri, Alter Ego, Thalasso, Thalaspa, Thalgo, Vivien Parfum, SoCap, Framesi, Straub, Gewohl, Callusan, Gerlach Technik, Pedag, Straub, Becker-Manicure, Ruck, Melag, Promed, Solingen, Ionto-Comed, Active, Achyderm, Heine, NevO,  Jessica, La femme, Hollywood Nails, NSI, LCN, Orly, OPI, Akzent Nails, Eurofashion, Odyssei Nails System, Young Nails, Enii nails,  Nailery, Glossy Shine, Hollywood Nails,  Tigi, Gisela Mayer, Revlon, Noriko, Hair Union, Simply Hair, Nouvelle, Alter Ego, Axima, Onetech, Fanola, Goldwell, Matuschka Int., Indola, further Jordana, Milani Cosmetics, Apex, Afrodita, Collagen Beauty Czech, Allpresan, Rivage, Macon as well as many Czech first-rate and approved brand-marks of skin care
and body styling as Ryor, For Life & Madaga, SQ-academy , Salvus, Mako, Nobilis Tilia, Salus,  Dermacol, Cannabis, Syncare plus, Parenteral,  Manufaktura, For Merco, Top Gold, Top Derm, Revital, Anika, Jenny Lane and many others.

Also other companies were presenting themselves as the representatives of solaria such
as Scansolar, Tehcnosole, Sportarredo, Radical Tan and others, saunas, whirlpools and solar cosmetics.  Even the spray applications - "healthy sunbathing" were not missing.

The rich framework and branch program was taking place on two stages: The main stage located in the Central Hall of the Industrial palace have offered performances of reputable hairstyling companies (BES, Framesi), trends of the prominent cosmetic brand-names performed by our front visagists and stylists, "Metamorphosis" of personalities - this time
a man and a woman, fashion show of Jiřina Tauchmanová and RSIMEK and other salons.

The pivot programs on this podium were nevertheless the branch competitions on top level:  on Friday the visitors have seen the Czech and International Championship in Nail Art,
Czech Championship in Manicure, Stamping Nail Art Competition, top-class team competition visagist-hairstylist Creative Image team creating the theme "Red in Black";  the Saturday program was dedicated to trainee finals competitions in make-up and hair styling on the theme "Elements of the Earth", the competition in hair extension So.Cap.Star and the photomake-up competition on the theme "Sicilian Vendetta" which were comparable
to the international competitions.

Surprisingly high visit rate had also the program on the second stage: on Friday "the Lounge" has catered mainly workshops on topics from the branches of nail care, SPA (Tibetian spa, ORO), cosmetic products and their use; the high-point program was the so called DERMOPARTY - lead by experts from the Prague Dermatology Center (Dr. Hercogová, CSc.), Asklepion, further companies SynCare plus, Laboratoires Renophase. Saturday was dedicated traditionally to aromatherapy, relaxation, wellness and podiatry. The visitors have seen numerous kinds of relaxation massages, podiatric demonstrations, illustrations
of wellness in cosmetics as well as the anti-aging medicine.

As the organizers of the fair we were very pleased not only by the above-expectation high visit rate and exhibitors participation proving the un-ceasing interest for the cosmetic branch, but also mainly by very favorable public acceptance of the participants. 
Therefore, we would like to cordially invite everyone to the coming trade fair meeting: 
will welcome all its visitors again
on Vystaviste in Prague - Holesovice on 14th and 15th September 2007
. The visitors can look forward besides others to the Czech Championship in Make-up, Nail Design, Beautiful Hands and Feet competition, The Most Beautiful Feet competition,
BEPPA product competition and other contests and matters of interest.

For further informations:

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Press contact:
Dipl. Ing. Lenka Konecna
Tel.: 00 420 257 941 691
Fax: 00 420 257 941 702
GSM: 00 420 602 354 615