29 Feb - 1 Mar 2008

Organizer: BEAUTY EXPO s.r.o.

P R E S S    R E L E A S E

World of Beauty & Spa in all three halls
Exhibitors prefer Prague fair trade in Holešovice

Prague fair trade World of Beauty & Spa breaks the records. Both two wings and the middle hall were ocuppied in the spring exhibition runnig from Februery 29th to March 1st 2008. In numbers it means 285 stands, with approximately 300 exhibitors and 400 representative brands. A special show " Equipment and Supply of Spa Centre" extended to 15 000 m2 of showplace. Its program and usage were drawn by the professional expert Hana Cathala.

In World of Beauty & Spa we could meet besides Czech and Slovak exhibitors also exhibitors from Germany, France, Austria, Italy, Poland, Switzerland, Turkey, Israel and Nepal. The fair trade was drawn in a way of worldwide trends of globalization There were almost 20 000 visitors including delegations among others from South America, Russia and Far East. There is an extract from an actual exhibitors´ list: Alessandro, Alissa Beaute, Arabesque - Malu Wilz, Artdeco, Beauty Servis, Bellazi, BES, Bioline, Burda, Catherine Nail, Cesars Secret, Credo Solingen, Ergoline, Davines, Etre Belle, For Life, Framesi, France Laure, Gehwol, Gerlach Technik, Gernetic, Gestil Care, Happy Nails, Hapro, Hevea, Jafra, Janssen Cosmeceutical, Jean Klébert, Klapp, LCN, Lion Cosmetics, Matuschka Int., NSI, OPI, Payot, RVB, Ryor, Sofri, Sothys Paris, Straub, Tana, Tasha, Thalaspa, TIGI, Volmar, Young Nails and Zepter.

The exhibitors agreed on Prague as a great place for a such kind of fair trade. Martin Štěpán, Chief Executive of Framesi declares: "Prague is the best. People can come from different areas to Prague but it does not work vice versa." Martina Brabcová, Chief of Alessandro Czech Republic has a similar point of view: "We looked round and decided for Prague." Veronika Míšová from Sothys Paris adds: "Brno is better at fashion but Prague is the winner on cosmetics field. There is is a Prague tradition in here." Also Emil Christoph, Executive Chief of Janssen Cosmeceutical for Czech Republic highlighted worthiness of World of Beauty & Spa in Prague. An exhibitor, who does not wish to be named, said: "There is no sense to build up something else when we have already had a dynamic basis." Together with shownplace extension we were able to keep a well-arranged conception of the fair: left wing for nails and hairdressers, right wing for cosmetics and middle hall as an advertising area for publishers.

We could see an attractive general program: Czech and International Championship in Nail Art, National Championship in Manicure, Photomake-Up with prominent make-up artists, a favourite competition of hairdressers and make-up artists Creative Image Team and presentations of finalists in hairdressing and cosmetic junior competitions. All these belong to plentiful national and international shows.

The next World of Beauty & Spa fair trade date is September 19th - 20th 2008, again with a traditional Championship of Czech Republic in Make-up and Nail Design and "Beauty Expo & PROKOS Products Award" Competition. We can also meet in Holešovice, Prague next year, March 6th - 7th when World of Beauty & Spa SPRING 2009 starts. For more information see

For further informations:

Press contact:
Dipl. Ing. Lenka Konecna
Tel.: 00 420 257 941 691
Fax: 00 420 257 941 702
GSM: 00 420 602 354 615