BEAUTY EXPO
PRESENTS:

World Of Beauty & Spa 2010 Podzim O2 arena

O2 arena - PRAGUE 9
18 - 19 Feb 2011

Organizer: BEAUTY EXPO s.r.o.

P R E S S    R E L E A S E

What fashion trends are coming up in 2011? What kind of make-up do major brands like Estée Lauder and their image consultants recommend? What hairstyle could you try out? What should you do this coming spring with your figure and face, what improvements are available using today’s comfortable, non-invasive technology? And how to spend your free time relaxing in the most pleasant and effective way?

Two hundred exhibitors brought answers to these and many other questions to the 16,000 visitors to the 11th annual WORLD OF BEAUTY & SPA, the largest trade fair for cosmetics, hairstyling and healthy lifestyle in the Czech Republic, held 18 and 19 February 2011 in the O2 arena in Prague.

The trade fair focused heavily on current trends in cosmetics, beautification, face and body sculpting, wellness, relaxation and healthy lifestyle. New techniques in skin care, fashion nails, nail art, foot care, volumising or lengthening hair, tattoos, permanent make-up or for example tanning or shaping the face and body using instruments, face padding and plastic surgery were all on display.

Competition-loving experts and fans heard the announcement of another year of the successful cosmetic competition INSPIRATION 2012, where master cosmeticians Blanka Hašková, Jan Hlaváček, Martin Loužecký, Ondra Veselý and others presented showcases on the theme “RED CLASSIC BOB”. The highlight of the spring trade fair, like every year, was the team competition of image consultants and hairdressers “CREATIVE IMAGE TEAM by Pavel Bauer”, this time on the theme “OLD MOVIE STAR”. Under Pavel Bauer’s leadership, visitors could see make-up for modern television broadcasting, “High Definition Make-up”, spring and summer trends from brands Estée Lauder and Clinique, along with presentations from other brands: Tana, Karaja, Arabesque, Artdeco, etc. Paul Brun’s fashion show, which was created by TOP designer Pavel Křivánek, catered to the gentlemen at this year’s trade fair. Petr Kalouda’s fashion show was based on the semi-final theme “Creative” – “Decadent Beauty”.

In Saturday’s PHOTOMAKEUP competition led by CR Champion Štěpánka Podroužková, six finalists perfectly embodied the “PIN-UP GIRL”.

Other competition shows that caught the attention of visitors included, for example, the CR Championship and International Championship in NAIL ART, CR Championship in MANICURE managed by Alessandro ČR, finals of the junior championship competitions in make-up and hairstyling CALIBRE CUP, etc.

A rich all-day program devoted to relaxation and regeneration took place in the trade fair room called the “LOUNGE”.  Visitors learned about the theory as well as enjoying demonstrations of massage, relaxation procedures, aromatherapy, energy essential oils and other methods of alternative health care.

The lectures in the DERMOPARTY were of a more technical bent, where the audience took a look at skin care and anti-aging care issues under the guidance of leading experts.

Part of Friday afternoon was devoted to experts in cosmetics and everyone who wanted to know more about cosmetic products and their effects, about chemicals in cosmetics, the rules up through manufacturing and distributing cosmetic products and tests in the field of cosmetics.

The WORLD OF BEAUTY & SPA trade fair once again proved its quality and will greet its supporters again – exhibitors, visitors, program and competition participants, journalists and other kind participants – on September 30 and October 1, 2011, most likely in the O2 arena in Prague 9.

You can find the photo gallery from the trade fair, competition results and more information at www.beautyexpo.eu

PROFESSIONAL PROGRAM OF THE INTERNATIONAL COSMETIC TRADE FAIR WORLD OF BEAUTY & SPA 2011 SPRING

FASHION PROGRAMME - MAIN STAGe

FRIDAY 18. 2. 2011
10.00 - Launch of the Czech and International Championship in nail art
10.15 – Artists for the Labyrinth (Association for the Physically Disabled)
10.30 - Vladimír Mazal: Indian Ayurvedic snehana massages  
11.00 - Fire, water, wind – hairdressing show SOUK Karlín
11.30 - Pavel Bauer and guests: Pavel Bauer – New trends Estée Lauder, Clinique & Matrix
12.00 - Pavel Bauer: "
High Definition make up" for HD systems (special make-up for high definition, in which several TV stations broadcast)
Male fashion show
Paula Bruna (designer Pavel Křivánek – Champion Collection)
12.20 - Manicure Competition Cup - launch (Specialist leadership from the Alessandro firm)
12.30 - Bernard Cassiére: Tribal Body treatment using wooden sticks inspired by indigenous tribes presented by a Bernard Cassiére cosmetician
13.10 - Ilona Pavlatová – Spring make-up using cosmetics by Karaja and Tana
13.30 – The Union of Beauticians: Olga Knoblochová and Anna Menzelová – training cosmeticians
13.45 - Jan Cigánik, Jan Hlaváček, Martin Loužecký, Blanka Hašková, Ondra Veselý: “INSPIRATION 2012” - show and announcement of the theme
14.15 - Pavel Bauer: CREATIVE IMAGE TEAM (sponsor: Estée Lauder, Clinique and more)
15.45 - "Decadent  Beauty" – fashion show by Petr Kalouda on motives of the semi-final competition theme 16.00 - CREATIVE IMAGE TEAM - announcement of the winners
16.15
- Fitka studia: massages using a GUERGI candle
16.45 - maseri.cz – Announcement of the competition Masseur of the Year  
17.00 - The Czech National Championship in MANICURES - announcement of the winners
17.10 - The Czech and International Championship in NAIL ART – announcement of the winners

SATURDAY 19. 2. 2011
10.10 - Artists for the Labyrinth (Association for the Physically Disabled)
10.20 - Junior fair cup in HAIR STYLE CREATION
10.45 - Vladimír Mazal: Indian Ayurvedic Snehana massages
11.15 - Alexandra Fričová: SEXY LASHES: how to achieve and have the most beautiful lashes
Invitation to the 1st ever competition in lengthening and thickening of eye lashes with SEXY LASHES
11.30 - Presentation of Junior Hairstyles

11.40 - Junior fair Cup in MAKE-UP
11.45 - Štěpánka Podroužková – Transformations for Meredith (launch)
12.00 - Sothys: New trend in  SOTHYS Paris for spring/ summer 2011 presented by company cosmetician Iveta Kopřivová.
12.30 - PhDr. Eva Kolthofová: GERMSTONE – crystal therapy using precious stones
12.50 - Presentation of junior make-up

13.00 - www.ceskemodelky.czFashion show from the web portal České modelky
13.30 - Company presentation HAMBERGER s.r.o. and their products
14.00 - Štěpánka Podroužková: Fotomakeup - Pin-up girl

14.50 - Announcement of the results for the junior fair cup

15.15 - FOTOMAKEUP - announcement of the winners
15:25 – Introducing the Czech Wellness Association– objectives and activities of the CWA, programme for the next season, CWA membership – board membership to CWA
15.45 - Redakce 40+ Moje generace: What makes Czech and Slovak spas unique?
16.00 - Vladimír Mazal: Indian Ayurvedic Snehana massages
16.30 - Transformation – presentation of models

OTHER PROGRAM

Lounge: Friday 18.2. 2011. Training in podiatry – DERMATOLOGY IN PODIATRY.
The CPS stand: both days examining the soles of feet on a PC podo-scanner with the option of making individual health insoles into shoes and consultation in the field of foot care Treating CPS president Jaroslav Fešar, DiP.

SPECIALIST PROGRAMME - LOUNGE

FRIDAY 18. 2. 2011
10.15 - DEXTER ACADEMY
Vacuum massage
Reflexology of the foot
Indian massage
Hawaiian massage
Hot Stones (lava stones)
12.15 - RNDr Hana Bendová PhD,The State Health Institute, Prague: Tanning aids, new requirements
12.40 – Company presentation HAMBERGER s.r.o. and their products
13.00 - RNDr Vladimír Špelina, State Health Institute, Prague: Cosmetic aids and risks of microbial
13.30 - RNDr Soběslav Fiker CSc., The Cosmetics Association CR: Are chemicals destroying cosmetics? 
Product information on packaging– the responsibility of the consumer
14.00 - DERMOPARTY- organised by the Union of Beauticians, the largest association in its field within the Czech Republic
14.00 - Prim. MUDr. Monika Golková
(Head Physician at the A2C private clinic, President of the Association of Anti Age Medicine CR and SR): The art of ageing in the 21st century
14.20 - Dr. et Mgr. Petr Svoboda (Centre for Aesthetic Dermatology SynCare Brno): Derma Rolle mesotherapy in medical and cosmetic practices– common threads and differences
14.50 - RNDr. Zdeněk Somr (Vice President of the Economic Chamber CR): Qualification tests in the field of cosmetics in accordance with legislation nr. 179/2006 dig.
15.15 - MUDr. Monika Kavková (MYCLINIC Prague): Liquid facelift
15.45 – Association of Specialists in Regeneration - Mgr. Jiřina Kubcová, Erika Havlasová:  SM system – long-term method to eliminate back, spinal deformities and overexertion of large joints.
16.10 – Basking in the sauna, as a prominent form of prevention at any age, introducing the Czech Wellness Association– P. Hofrichter – CWA board member

SATURDAY 19. 2. 2011
The Czech Association of Aroma-therapists: aroma-therapy, relaxation, wellness
10.30 – Introduction to aromatherapy, the effect of essential oils, application methods
11.00 – Holistic aromatherapy massage– comprises work with muscle groups but also energy in meridian lines and acupressure points. Deeply relaxing and regenerative.
11.30 - Aromatherapy in cosmetics – unique Bio-phase method using enzymatic regeneration for a natural treatment of skin and associated defects
12.00 - Lava stone massages  - the warmth of real lava stones influences the energetic lines in the body through vibrations, impacting positively on the mind and releasing stiff muscles
12.30 - Hawaiian Massage – emerging from light and flowing techniques originating from the Islands of Hawaii
13.00 - Wisdom of the Orient in cosmetic care – “Harmony“- shiatsu massage for cosmeticians, use of meridian lines, acupressure points and aromatherapy for a healthy and beautiful complexion
13.30 - “Champi“– Indian head massage using aromatherapy to treat headaches, stress, insomnia
14.00 - PhDr. Eva Kolthofová: GERMSTONE – Crystal Therapy using precious stones
14.20 - Bernard Cassiére: Tribal Body treatment using wooden sticks inspired by indigenous tribes presented by a Bernard Cassiére cosmetician.
14.40 - fitness where men may not go or setting up business on your own -www.smartfit.cz. Beauty and fitness go together. Presentation of  CWA - Jan Bejdák – vice president of the Czech Wellness Association
15.00 - Hanna Maria: The psychology of scent, subconscious work with essential oils. Conjuring with energy using oils.
16:00 - General prevention, wellness and its prime mission in the field of prevention,  Anti- age program – programme for the new age - Dr. J.Hejma –President of the Czech Wellness Association

A WIDE RANGE OF SPA AND HOTEL RELAXATION STAYS, COMPETITIONS FOR PRIZES

o2arena- PRAGUE 9
18 - 19Feb2011


For further informations:
www.beautyexpo.eu

Press contact:
Dipl. Ing. Lenka Konecna
BEAUTY EXPO s.r.o.
Tel.: 00 420 257 941 691
Fax: 00 420 257 941 702
GSM: 00 420 602 354 615