INTERNATIONAL COSMETIC TRADE FAIR
PVA EXPO PRAHA – PRAHA 9 LETNANY – CZECH REPUBLIC
5
– 6 SEPTEMBER 2014
Organizer: EXPOBEAUTY PRAGUE s.r.o.
PRESS RELEASE
18th cosmetics WORLD OF BEAUTY & SPA trade fair at the
PVA EXPO PRAHA – LETŇANY on 5th and 6th September 2014
attracted more than three hundred exhibitors representing several hundred brands and over twenty thousand visitors. Hundreds of professional skin, body, hair and nail care cosmetics ranges had been presented at the trade fair, not to mention health farm, spa and hotel care including professional equipment for people working in these fields, products for sales and end consumers.
Anti-aging care, massages, relaxation, regeneration
A programme dedicated to beauty-enhancing methods and anti-aging, care, aromatherapy, relaxation, regeneration, alternative healthcare methods and training in these fields had been held in three lounges. Professional partnerships included the largest associations in the respective fields such as the Union of Cosmeticians, the Czech Wellness Association, the Association of Regeneration Specialists, the Association of Czech Aromatherapy, the Czech Aromatherapy Society, Dexter Academy, the Czech Podiatric Society, the PROKOS Cosmetics Alliance and a wide range of other specialists providing consultancy services to professionals-cosmeticians, hairdressers, massage and physiotherapists as well as their clients who were looking for this kind of care. In terms of skincare trends, the latest know-how in regeneration played a dominant role including stem cells, with natural skincare products playing an even more important role, supplemented by aromatherapy, relaxation procedures, detoxifying products and products designed for ‘rebooting’ the organism.
Trends in make-up, hairstyling, clothing for the autumn and winter season
In what has become somewhat of a tradition, make-up artists Pavel Bauer, Štěpánka Podroužková among others had been presenting the most well-known brands and trends. Current trends had been reflected in the expert competitions – the most attractive of these to once again included the Czech Championship competition in make-up, the Czech and international competition in nail design , the European Championship Spa Manicure 2014, the hairstyling competition „INSPIRATION 2O15”
PROFESSIONAL PROGRAM
PUBLIC PROGRAMME –
MAIN STAGE
FRIDAY 5th SEPTEMBER 2014
10.10 Charity concert, launch of day-long hair show by the SOU Hair College Prague 8
10.15 Vladimír Mazal: Ayurvedic Tibetan bowl foot massage
10.30 Vita Liberata – “Healthy tanning”
10.45 APR: Rolf therapy has made its way from the USA to the Czech Republic – a short presentation of the method
11.00 DIAMOND LASHES VOLUME 2014
11.00 Artdeco: Autumn- winter 2014 trends – make-up by Štěpánka Podroužková, Czech winner 2006
11.20 Reviderm: professional ultra-sound treatment CellJET in the comfort of your own home
11.35 VOŠON College of Fashion Design and and SPŠ Secondary School of Fashion Praha-Holešovice – “Nature” student fashion show.
11.50 Invitation to the Czech Podiatric Society and foundation of Tomas Bata
12.00 SpaRitual (Veronika Mořkovská) – Jeff Pink, owner of Orly: history of the “French manicure”,
Diagnostics of natural nails by SpaRitual
12.10 Meeting of champions and athlets – foundation of Sport Club of paraolympionics
12.40 TANA Cosmetics – 24. carat gold range, Hair wonder: miracle for thinning hair
12.55 Tasha: Dr. Vlasta Pilmaierová – micro-pigmentation: brows, eyelashes, eyes, hair tattoo...
13.10 The National Fashion Chamber – announcing the results of the young designers competition
13.15 Anna Menzelová, The Union of Cosmeticians: Why be part of the Union of Cosmeticians
13.20 BEAUTY EXPO & PROKOS PRODUCTS AWARD for high quality products
13.30 GERnétic: Trick to achieving beauty fast, how to become beautiful quickly.
Presented by Vojtěch Bernatský, Alena Kimlová
14.00 Arabesque: autumn/winter 2014 trends – Vladimíra Krajníková
14.15 Pavel Bauer: Announcing the topic for Creative Image Team 2015
Fashion designer Luděk Kellner: collection “Without a name”
15.00 Czech MAKE-UP Championship on the topic of “CANDY GIRL”.
General partner: The Union of Cosmeticians. Main sponsors: Eva Garden, GERnétic, Vizart, Matrix, Dermalogica, Christina, Wimpernwelle,
TANA Cosmetics
16.00 Turmeric, not just as a spice but for a beautiful complexion too
PUBLIC PROGRAMME –
MAIN STAGE
SATURDAY 6TH SEPTEMBER 2014
10.00 Launch of the Czech and International Championship NAIL DESIGN competitions
10.10 SOU Hair College Prague 8 Hairstyling Show
10.15 Avita Beauty & Fitness Cup 2014
10.35 Fashion show by www.CeskeModelky.cz –autumn-winter 2014 collection
10 50 Avita Beauty & Fitness Cup 2014
11.15 Jan Špilar: “And here we go!” hairstyling show
11.30 Fashion Island – Autumn/winter 2014 headed by Miss CR Lucie Křížková, 2nd CR Vicemiss Veronika Procházková and Taťána Makarenko
12.00 Yasminka.cz – PhDr. Hana Khlaif “Skin and body therapy using herb powders”
12.25 Avita Beauty & Fitness Cup 2014
12.45 Romana Topinková, winner of the 2nd category of the 2013 Hairdressing Awards: show
13.00 Jan Cigánik, Jan Hlaváček, Martin Loužecký, Blanka Hašková, Romana Topinková, Táňa Vélová: “INSPIRATIONS 2015” – 5th competition spanning the hairdressing world
13.45 Tigi show from Honza Hlaváček and Martina Loužecký’s teams
14.00 Štěpánka Podroužková: Photo make-up 2015 – introducing the topic for spring 2015
14.25 Natali sings with Karol Komenda (from the Superstar show)
14.45 Announcing the winners of INSPIRATION 2015, fifty thousand Czech Crowns of prize money for the winners
15.00 TANA Cosmetics – 24.carat gold range, Hair Wonder: miracle for thinning hair
15.15 Play what you want – brain exercises for all generations – ing. Pavlína Boučková
15.30 Fashion show by www.CeskeModelky.cz – autumn-winter 2014 collection
15.50 Vita Liberata – “Healthy tanning”
16.05 Enii nails: News
16.30 The Czech and International Competition in NAIL DESIGN – announcing the winners
PROFESSIONAL PROGRAMME –
CONFERENCE HALL S1
FRIDAY 5th SEPTEMBER 2014
11.00 Beurer: “Getting your skin ready for the winter months”
11.30 The Association of Regeneration Specialists: Regeneration and health prevention at an active age
12.30 Reviderm: solutions to skin problems – acne, spider veins, pigment spots, stretch marks, scars
13.00 Workshop by the Czech Podiatric Society (4 hrs) – www.podiatrie.cz
PROFESSIONAL PROGRAMME –
CONFERENCE HALL S1
SATURDAY 6th SEPTEMBER 2014
10.00 THE CZECH PODIATRIC SOCIETY – course for beginners – www.podiatrie.cz
14.00 DEXTER ACADEMY – seminar on learning how to give a genuine Indian head massage (3 hrs)
PROFESSIONAL PROGRAMME – LOUNGE S2
FRIDAY 5th SEPTEMBER 2014
10.30 DEXTER ACADEMY for the public – demonstration of the very best massages and therapy techniques – Lava stone massage, Bamboo stick massage, Original Bali massage, Kinesio Taping and practical demonstrations
14.00 The Association of Czech Aroma-therapists – www.aromaterapie.cz
Aromatherapy and man’s way of life: How aromatherapy can help when you’re standing at one of life’s crossroads. Option for individual questions. Aromatherapist AČA Ing. Radka Loja
15.00 DEXTER ACADEMY – Vacuum massage with cupping glass, I want to become a massage therapist (the difference between health and sport massage therapists), Chinese medicine in practice and how to study it
PROFESSIONAL PROGRAMME – LOUNGE S2
SATURDAY 6th SEPTEMBER 2014
10.30 Milan Gelnar: “The stellar path or rather how to take life into your own hands and start living…”
11.30 Hanna Mária Scents in psychology. Presenting scents for enhancing the psyche
12.30 Medicolux: How Ramission products can have a positive impact on our health and life
The Czech Aromatherapy Society – www.aromaspol.cz
13:00 Marie Noe, owp.cz: Aromatherapy in the household, book “Aromatherapy in your pocket”
14:30 PhDhr. Hana Khlaif, Yasminka.cz: Aromatherapy and Physiotherapy in cosmetics practice
15:15 Jiřina Víchová, kvetinyprozdravi.cz: Natural alum like you’ve never seen it before
HAIRSTYLING STAGE: FRIDAY and SATURDAY – SOU Hair College Prague 8 Karlín
COMPETITION STAGE 2
FRIDAY 5th SEPTEMBER 2014:
10.00 Competition in eyelash extensions and thickening
COMPETITION STAGE 2
SATURDAY 6th SEPTEMBER 2014:
10.00 The Czech and International Competition in NAIL DESIGN (to qualify for Düsseldorf event)
10.00 EUROPEAN CHAMPIONSHIP IN SPA MANICURE 2014 (organised by SPARITUAL)
PROGRAMME ON EXHIBITORS’ STANDS
CHRISTINA stand: Presentation of a new purely natural range Chateau de Beauté – wine therapy!
Tasha stand: demonstrations in micro-pigmentation and permanent make-up
Alessandro stand: attractive programme with well-known personalities
The Czech Podiatric Society stand: Friday and Saturday – foot check-up
Beurer stand: Workshop: Skincare
Spanish cosmetics stand KEENWELL: competition to win interesting prizes
Nobilis Tilia stand: mixing personal therapeutic perfumes, held daily every other hour (always odd numbers i.e.
1 pm, 3 pm) Consultancy in using unique natural enzymatic regeneration www.nobilis.cz
APR stand: practical demonstrations in rolf-therapy – Ida Rolf reorganisation of connective tissue, massages
Children’s corner for your children provided by BABY OFFICE and DOMELIE.CZ – offering supervision for children from 2 years of age free of charge, creative workshop, nappy-changing and breastfeeding area.
We look forward to seeing you here. www.babyoffice.cz a www.domelie.cz
The organisers reserve the right to make changes to the programme and trade fair participant logos
More about the fair at the homepage: www.BeautyExpo.cz or www.BeautyExpo.cz
Facebook: www.FaceBook.com/KosmetickyVeletrh
Press contact:
Dipl. Ing. Lenka Konecna
WORLD OF BEAUTY & SPA
Tel.: +420 257 941 691
Fax: +420 257 941 702
GSM: +420 602 354 615